Repositioning a stale listing with comp discipline
A boutique brokerage held a two-bedroom condo that had sat on market for eleven weeks with two price reductions. The seller wanted a third cut; the listing agent wanted evidence before recommending it.
PropMind rebuilt the comp set with unit-level adjustments for floor premium, parking inclusion and recent special assessments in the building. The model suggested the current ask sat above the 75th percentile of adjusted comps, but a moderate reduction would place the unit inside a band where similar units had cleared in thirty days.
We delivered a four-page memo and comp appendix. The agent used the band — not a single "AI price" — to align seller expectations. The unit sold within the modelled range six weeks later. PropMind did not guarantee that outcome; we supplied structured evidence for a pricing conversation.
Client briefing · anonymised